My trusty sidekick Asus Zenbook Duo 14 with beautiful double monitors got viciously attacked by a rouge wine glass in an unforseen sequence of events that in no way involved my arm. Alas, I saw myself in the unfortunate situation of having to decide and buy a new laptop as soon as possible since work must go on.

I reached the conclusion of buying a pretty powerful gaming laptop with a lovely graphics card and not so lovely rainbow attack coming from its keyboard that I still am not able to figure out how to turn off. The laptop is MSI Katana 15.

But the laptop did not come alone; o no. It came with a little friend, a... dragon? Spikey intestines? Metal winged entity? Who knows. This logotype believed it could be anything, and so it became like 5 different things. Let's just say, I love this laptop, but I don't really like the current MSI logotype and I do not understand how that logotype came to be accepted and printed in myriad of manuals, laptops and advertisements.
So, I decided to make a new one.

The new MSI logotype keeps the dragon identity, albeit with less chaos and more focus on dragon. It streamlines its shape into an energy swoosh that represents the dynamic thinking of gamers, and as well plays the part of the S in MSI.

I think I'll patch my BIOS so I'm able to see this logo on startup instead of Mr. Frankendragon.


MSI logotype redesign
Published:

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MSI logotype redesign

Published:

Creative Fields